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If you’re obsessed with TikTok and want to grow your brand, there are a few basic things you should learn first. Aside from focusing on high-quality, engaging content, you must learn the preferred video specifics that the platform recommends. For example, how long are TikTok videos, and is there a way to go over the length limit? Today you’ll learn all about the length, whether you can merge multiple videos in one, and get a few meaningful tips for more views. 

And when you’re finished, read our other TikTok guides:

What Is TikTok?

TikTok is the fastest-growing social media platform globally, with over 1 billion monthly active users. Although this is a relatively new platform that launched in 2017, it managed to gain millions of users at a record time and became the go-to app everyone downloaded when the pandemic started. This might be the first app you open when you want to relax and watch innovative and fun videos, but TikTok is slowly turning into a great business opportunity and more people are using it to promote their work. 

The videos on this network are short, snappy, fun, engaging, and easy to watch. One of the best things is that everyone can use it, no matter which niche you work in. So whether you’re dancing to a popular song or doing a quick product review, TikTok is the place to go. Although the platform’s user base was mostly made of Gen Z members, the limits seem to be expanding as more and more adults join the network. Filming TikTok videos appears so effortless; however, if you want to engage people and grow your business, you must know the suitable video format, including length, quality, size, etc. 

TikTok Video Length

How long are TikTok videos? If you’re a new TikTok user, you might not know there are time limits regarding the video length. While other social media platforms like YouTube are much more diverse with the video length, this network has strict rules about how long your videos can be. The whole point of TikTok is sharing shorter videos that are easy to watch and engaging. 

When the platform first launched, the maximum video length was 15 seconds. This was definitely a significant number for the engagement rate since most people found it easy to watch the short videos without losing their interest and scrolling to the next one. 

Although this video length proved successful and engaging, the platform heard the voice of its creators and decided to expand the limit. The next step for TikTok was introducing 60-second videos, which were four times longer than the initial format. This change meant that you could merge four segments and create lengthier content. 

One thing to keep in mind is that creators could use the 60 seconds if they recorded the videos on the TikTok app. So, videos that are recorded with other apps or your camera could be longer than one minute. 

Finally, the platform once again heard the creators’ requests and decided to introduce three-minute videos for the first time last year. TikTok rolled the change for one part of its users, so it was in its testing stage for a while. One of the biggest concerns regarding longer content is whether it will have high engagement like short videos. Now, the three-minute length is available for all users, and if you don’t have it yet, you should check whether you’ve installed the latest version of the app. Having three minutes means creating more in-depth content, which is still interesting for other users to watch. This doesn’t mean that you have to use all three minutes, and you can still stick to the length you were using before the update. 

According to the latest update, users report getting TikTok notifications that they can now upload videos up to five minutes long. Is this a test trial for longer content, or is it about to be the new length limit for the platform? We’ll have to wait and find out. 

How To Make Videos On TikTok Longer

If 3-minute videos aren’t long enough for you, you’re probably looking for a way to make yours longer. The truth is that you can only make them as long as the app allows you. If you still don’t have the five-minute length available, the chances are this update is soon coming for all users. Creating three-minute content is enough for this platform and lets you play it safe with engagement. Most users are here to watch short content that’s easy to skim through, so if you’re interested in longer videos, you should explore other platforms like YouTube. 

How To Make A TikTok With Multiple Videos

Are you looking to create a single TikTok with multiple videos? The procedure is simple, and it won’t take you more than a few minutes. This means that you can add several videos and crop them however you want. Here’s what you should do:

  1. Open the TikTok app and log into your account.
  2. Tap on the plus button located in the middle bottom part of your screen.
  3. Tap on the Upload button in the bottom right corner.
  4. Tap on the circles in the top right corners of the photos or videos you want to add. 
  5. Choose Next, then tap on Adjust Clip. You can edit your video content here and adjust each video. 
  6. Choose Next again, and here you can add text and effects to your content. 
  7. Tap Upload. 

Ways To Get More Views On TikTok

How can you get views on TikTok? Aside from creating engaging content and creating an authentic brand, a few other tips and tricks can boost your numbers.

Use Hashtags

Remember to explore popular hashtags and become a part of hashtag challenges. When you see that a tag goes viral, you can join the trend and create content around that hashtag. Adding hashtags makes your content more discoverable, so more people will notice you and follow you. 

Use Sounds

If you want to amp up your video views, you should consider trending TikTok sounds. Music makes this platform so unique, so you should follow popular songs and sounds and use them for your videos.

Find The Right Audience

Work on discovering your target audience and creating content that works great for that specific audience. Of course, you can’t target everyone because that’s a very broad pool of people. Instead, you should focus on seeing which audience responds best to your work, products, services and creating a specific demographic you’ll target. 

Short & Sweet

Short videos are still a staple for TikTok. Unless you have a lot to say, you should keep your content short and straight to the point. Your videos should be high-quality, bring valuable information, and be educational. 

Collaborate With Other Users

One of the best strategies to get more TikTok views is collaborating with other creators. This means introducing your content to a brand-new audience and scoring new followers. It can be any creator you love, whether big or small. 

Conclusion

Is there an option to upload your entire video to TikTok without having to trim it and shorten it? Like other platforms, TikTok has strict rules regarding video length, and at this point, you can only upload videos that are up to three minutes long. However, some users can upload five-minute videos, which is possibly a feature that will soon be available for everyone.

Maddie Schultz
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