TikTok has become a huge hit since its launch in 2016. The short video-sharing app allows users to create their own music videos and share them through various social media platforms. In 2021, it was reported that TikTok had over a billion active users.
Suppose you haven’t heard of TikTok before. In that case, it’s basically a mobile application where users can create and upload short videos to engage their followers and others. Users can also add hashtags to their videos to increase visibility.
TikTok hashtags are very important because they allow other users to discover new videos easily. They also help brands reach out to potential customers.
In this article, we will share some useful TikTok hashtag tips for beginners, how to find popular TikTok hashtags, which are the best TikTok hashtags.
There is one thing we need to start at first: What Are Hashtags On TikTok? You may be thinking, “Why do I need this information?” or maybe you already know but have no idea why people use hashtags.
The concept behind using hashtags is simple; when you post something on Instagram, Twitter, Facebook, or any social media platform, your target audience will search the hashtag for related content. As long as you add relevant hashtags to your posts, you’ll get more views too!
When it comes to hashtagging, there are two types of hashtags available. They include industry-based hashtags and topic-based hashtags. Industry-based hashtags (also called brand hashtags) let you connect to different topics such as fashion, photography, or food. These kinds of hashtags generally don’t offer much exposure to traffic.
Industry-based hashtags are used by businesses who want to interact within a specific niche market. For example, suppose you’re part of a small business like clothing stores, restaurants, beauty shops, etc. In that case, you can use these types of hashtags to promote yourself and bring new customers into your shop or restaurant.
Topic-based hashtags are another type of hashtag. They are usually created by companies who want to give their buyers a sense of community. This means that you can choose from a wide range of subjects to relate to whatever your product/service is all about. Topic-based hashtags include beauty, fashion, food, lifestyle, relationship, travel, health, parenting, kids, sports, or entertainment.
Here are the top TikTok hashtags in 2022:
Here are some of the benefits of using hashtags on your TikTok growth:
Get Discovered in Real-Time
One of the biggest benefits of having hashtags is that they allow you to become discoverable by potential followers. They show others that you’ve already shared some interesting posts about your profile.
Hashtags are used to break down large groups of people into smaller ones that are easier to target online. When someone searches for hashtags on Google, they see only posts with that hashtag. This means that even though many people are searching that tag, only the posts with that hashtag remain visible. In other words, the chances of being found improve since fewer people are trying to find you.
Increase Organic Visibility
You don’t have to pay big bucks to get found with hashtags. Plus, it’s a lot cheaper than paying for promoted posts.
Improve SEO Performance
Knowing how to incorporate keywords into video titles effectively is key if you’re doing SEO. This becomes harder for longer titles because it’s hard to know which keyword you want to add. That’s where shortening your long title becomes helpful. Adding a hashtag to it makes it easier to grab attention.
When you use an appropriate hashtag, it increases your odds of getting noticed. People won’t find you as easily if you pick the wrong one unless you pay for promotion. The bottom line is that adding too few hashtags can discourage people from seeing your post. Too much will leave them completely unaware of your channel.
Hashtags let viewers know that you’ve posted something worth their time. This helps build trust between you and your following.
Show off Your Brand Identity
Many brands, particularly small business owners, choose to create TikTok accounts. Although this is a fun way to communicate and connect with customers while entertaining, it also adds value to your brand. Using hashtags lets, you share images of your products, special events, etc. This proves that you are active on social media sites and shows your followers that you care about building relationships with them.
Promote New Videos
As mentioned before, hashtags help promote your content within certain communities. Hashtagging your newest video lets others know that you made a new upload.
Create Buzz Around Your Latest News
Hashtags are great ways to keep up with breaking news. If something happens that people haven’t heard about yet, posting about it via a tweet or Instagram story with a specific hashtag creates awareness quickly.
Finding popular hashtags has never been easy, but now things are changing. Many social media apps nowadays make finding and creating hashtags easier than ever.
Most of the time, TikTok uses auto-generated hashtags based upon similar keywords around the submitted video. However, this method isn’t always accurate. If you really want to stand out among the crowd, you’d better learn about the most trending TikTok hashtags.
So, here are some common ways for you to find popular TikTok hashtags:
Many third-party tools claim to track popular TikTok hashtags based upon keyword searches and organic popularity. These online tools include Social Blade, Trending Topics, Hashtagify, Hashtracking, and more. All of them give you a list of the most popular TikTok hashtags around so you can easily understand which ones to use.
Study Your Competition
If you want to know what hashtags are being used by the competition, studying their posts is one way to do it. Simply go to their Instagram or Facebook page and look for the hashtag in their bio, caption, or any other type of posted text. Scroll down to see if other brands are using similar hashtags, and if so, try to use those in place of theirs.
Analyze Competitor Lists
To determine trending keywords within your industry, analyze competitor lists. If you’re already familiar with a company’s products, then compare their products to the current market leaders. If you don’t know anything about the companies you’re analyzing, simply perform long-tail searches via Google.
Study Your Audience’s Hashtag Habits
Look at the types of hashtags discussed by the people who visit your website. Find hashtags related to popular products, services, or websites, and ask yourself why people would choose to discuss them online. This will help you understand which keywords to target when developing a video marketing strategy.
Keep an Eye on Forums
Some forums can offer invaluable insight into customer issues, product announcements, and general consumer feedback. Monitor these boards regularly to ensure that there aren’t any major problems with your brand image or reputation.
Read reviews left by consumers who purchased products or downloaded apps. They can guide you on what hashtags to use on TikTok. Furthermore, reviews tend to be quite accurate, especially if the review was written shortly after purchase. Reviews also provide helpful insight into common complaints, praise, and recommendations, allowing you to formulate a plan to improve upon these aspects of your own business.
Following these recommended practices can help you get the most out of your hashtags after you’ve decided which ones to use:
People won’t be interested in your content if you use irrelevant hashtags or specific hashtags meant to brand yourself. Since people are on TikTok for entertainment, it is much better to choose a hashtag that directly connects to the niche and type of content you post on TikTok (music, travel, etc.).
Doing this will help your content get noticed by more people who might share it and give it a wider reach, thereby making it go viral and getting more likes! You can also use other hashtags with high engagement or have already been used by the top brands to create content on TikTok!
You might be tempted to use as many hashtags as possible on your TikTok post, but stop here. It is important to keep the number of hashtags within the range to make it seem natural and not too forced. Don’t go overboard with your hashtags. Otherwise, people will get turned off by seeing too many # signs in a single post and skip over your content entirely.
Try finding out the top trending terms in your niche or location and use them in your TikTok posts to get more likes from real users around you. This is an effective way to get new followers and make your TikTok posts viral.
Keep up to date with new trending hashtags in your niche, and ensure that the hashtag you choose has recently been used. When you have the trending terms, it is best to use them in key points of your post, like at the beginning or end.
For instance, when a popular hashtag like #tbt (#throwback) is used to refer back to old pictures and videos, try using it for your TikTok posts. It will attract more attention and ultimately make your content go viral!
The power of hashtags is undeniable. Now you know what hashtags to use on TikTok, you can find our friends, family members, coworkers, and even strangers who are looking for us or interesting topics. Applying the tricks and tips above will do your TikTok growth a whole lot of good.