TikTok is home to a billion monthly active users. If you’re a creator on TikTok, you may be wondering how to get sponsored.

It can be challenging to figure out how to get sponsored on social media channels, but it is definitely possible.

Luckily, you can do a few things to increase your chances of being sponsored by a brand on TikTok.

This blog post will discuss the steps you need to make yourself more appealing to potential sponsors.

We will also provide tips for making the most of your TikTok sponsorship opportunities.

Keep reading to learn more, and when your done, take a look at our other TikTok guides:

What Is a TikTok Sponsorship?

A sponsorship is when a brand agrees to partner with a creator to promote its product or service.

Sponsorships can be very beneficial for both parties involved, as the sponsor gets exposure to a new audience, and the creator can earn money or free products.

How Many Followers Do You Need to Start Making Money on TikTok?

This question is difficult to answer, as the number of followers you need will vary depending on the brand you are working with.

Some brands may be interested in partnering with creators who have a few thousand followers. In contrast, others may only work with those who have millions of followers or certain average video views.

It’s important to do your research and find out which brands are a good fit for you and your audience.

However, a TikTok monetization initiative dubbed the “Creator Fund” came around in early 2021, which rewards qualifying creators with a substantial audience. 

To be considered for the program, creators must have at least 10,000 genuine followers on TikTok and 100,000 genuine video views in the last 30 days.

How Does TikTok Sponsorship Work?

TikTok sponsorships can take many forms, depending on a company’s advertising models and business objectives. 

Some creators may be paid to promote a brand’s product or service, while others may receive free products to promote the brand. 

It’s also possible to negotiate a sponsorship deal that includes payments and free products. Here are some of the ways brands work with TikTok creators:

Sponsored Posts 

Creators who are sponsored to create sponsored posts often post a video or story that features the brand and its products. 

The creator might provide some information about the product, or they could just show it in action. 

Brand Mentions

Some brands sponsor creators to mention them in one of their profile bios. This kind of sponsorship is relatively rare, but it can be a helpful way to get your name out there. 


Sponsored TikTok creators can sometimes receive free merchandise from the brand to promote the merchandise. 

Become a Brand Ambassador

Many brands will commission creators to become official partners or brand ambassadors. Although a commissioned ambassador is technically not a sponsored creator, the arrangement is often very similar to a sponsored post or story. 

Some brands may only want to work with creators they are familiar with and trust, while others may be less picky and will work with anybody prepared to work hard. 

Product Testing & Sampling

A common sponsorship deal involves the creator testing out a brand’s product for free. This can include giving feedback on the product and sharing your experience with the brand’s followers. 

Smaller brands may only request that the creator share their thoughts with a selected group of followers, while larger brands may request that they post to a larger audience. 

Try not to be offended if a brand asks you to promote them! They probably just want to make sure that you give honest feedback and positively highlight their products. 

Branded Hashtag Challenge

Brands sometimes run sponsored hashtag contests. The goal of such a contest is to get more followers to follow the brand on TikTok, and the brand will usually offer a prize to the winner of the contest. 

A branded hashtag challenge can also promote a brand’s social media or website. 

Product Giveaways

Brands can sponsor creators by giving away free products to make an advertisement on TikTok. 

As noted above, creators may receive free products and money, or they may receive only money with no products attached to the deal.

How to Get Sponsored on TikTok?

There is no one-size-fits-all answer to this question, as the best way to get sponsored on TikTok will vary depending on your niche and audience.

However, you can do a few things to make yourself more appealing to potential sponsors.

1. Content Is King

First off, make sure that you have good content. You must have an engaged following who are really excited about your work. Find out what makes your content valuable and interesting, and then promote it! 

Think about what kind of content your audience would find useful or interesting. Remember, you’ll likely be required to share a video or post on a specific topic. Your content must resonate with your niche, as brands are more likely to pay attention to TikTok creators who appeal to their target audience.

2. Grow Your Audience

A very important step to getting sponsored on TikTok is to grow your audience.

By growing a following and gaining more fans, you will be able to attract brands who are interested in sponsoring you. Additionally, it will be much easier to reach your fans if you have a large following.

Invite your fans from other social media platforms, too! And don’t forget about networking. If other creators in your niche are already sponsored, ask them to sponsor you as well. They may not have the same reach that you have with your fan base, but it’s always worth a shot!

3. Be Original & Engaging

Interested brands will be looking for a way to get their message across to their audience, and they will want creative, engaging video content to share with their followers. 

Why should they spend money on a sponsored post when they could just as easily share an original video of yours? 

This is why you must create engaging content. It’s also important that you keep your content relevant. Being an entertaining TikTok influencer is great, but if you don’t have any followers, it really won’t matter. 

Focus on making your content as appealing as possible to your followers– and make sure you’re always putting their needs first. This will make it much easier for brands to see why they should work with you!

4. Reach Out to Potential Sponsors

Direct outreach is key to developing relationships with brands. However, it’s important to be professional and courteous when contacting brands and ensure that any partnerships are beneficial for both parties involved. 

An offer to create a sponsored post or video ideas can be a good way to get started.

Don’t be afraid to reach out. Remember, you’ll likely have a higher chance of success if you have already created unique content for a brand to sponsor you in the first place.

5. Get Involved in the Community

When you’re starting out as a TikTok creator, it can take time to build your audience. And even then, it can take months or years for brands to notice your content and begin working with you. 

It’s a good idea to get involved in the community and make connections with other people– especially other TikTok influencers– if this is something that interests you. When it comes to getting sponsored on TikTok, networking is one of the most important skills that aspiring creators should develop. 

You never know who you’re going to meet! 

6. Be Patient and Persistent

Getting sponsored on TikTok might seem like an exciting opportunity, but keep in mind that you may have to wait a while if that’s what you’re aiming for. 

It can take months or even years of producing engaging content before brands will take notice and decide to approach you about sponsoring your channel. 

More often than not, you will be unable to turn down a lucrative sponsorship from a big brand if you’re already an established TikTok influencer. Be patient and persistent!


There you have it – a comprehensive guide to taking your TikTok sponsorship game to the next level. These are the steps you’ll need to take to get sponsored on TikTok. Follow these steps, and in no time, you’ll have an engaged audience who will help your brand get the attention it deserves. 

TikTok is all about entertaining, so don’t try to be too serious or treat this as a job. Treat it as a fun learning experience that can open up new doors in your life!

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