Why Is TikTok So Popular

The fastest-growing media app called TikTok is here to break records! If you still haven’t jumped on this train, you probably want to know what this platform is and why TikTok is so popular. Stay tuned because we have all the answers.

TikTok is a platform where users share short, engaging videos paired with catchy songs and creative text. Although it’s relatively new, TikTok has over 689 million users globally.

Numerous reasons lead to the success of this platform, one of which is the originality. People simply got bored of Facebook, Instagram, and YouTube, so TikTok came at the right time. It’s an app that offers something unique that the world was lacking. Ever since Vine is gone, users didn’t have a place to share short videos and get creative with audio. That’s when this platform got into action.

People who aren’t on Tiktok find it very hard to understand what all the hype is about. Below you’ll find all you need to know about this app, why it’s so huge, how you can use it for business and how you can grow your following.

Why Do People Spend Hours On TikTok?

Did you know that people now spend more time on TikTok than they do on Facebook? According to a new report, the time that users have spent on TikTok so far has grown at 325% per year. It’s really not hard to get addicted to this platform since video content is increasing in popularity. Here are some of the reasons why people spend hours watching TikTok videos:

  • Most of the content is funny and makes people laugh
  • Users learn new things, tips, and tricks from the videos they watch
  • There is a wide variety of content creators so that everyone can find their cup of tea
  • TikTok users can interact and create relationships
  • The videos are short, intense, filled with great music, and highly addictive

8 Reasons Why TikTok Is So Popular

On average, TikTok users spend around 45 minutes on the app every single day. This is one of the most addictive platforms to date that keeps growing and is set to reach meteoric fame. Now, the main question is why it is so popular and what benefits it brings to users.

1. “For You” Page

One of the most addictive parts of this platform is the “For You” page. Once you enter the app, the first thing you see is the discovery page, also referred to as “For You.” This is where most people get hooked on the app and discover numerous new Tiktok accounts.

The second you’ve opened the FYP, it’s like you’ve fallen into a rabbit hole. But, the good thing is that the platform’s algorithm follows your activity and suggests videos in your interest. This algorithm will track your activity, including the videos that you like, your comments, shares, and posts.

This is where the addiction deepens. The more these videos are within your preferences and interests, the more you’ll watch them.

2. TikTok Communities

TikTok not only has a staggering number of users but also has a very diverse following. If you’ve never heard of the term TikTok Communities until now, it’s time to get educated. These communities are made of similar content, including hashtags, audio, video.

Although this platform has a massive user base, it still finds ways to connect people with similar interests. Communities are one of those ways that these users stay in touch and follow the content they’re interested in. 

3. TikTok Trends

All those catchy songs that you hear day and night are very likely popular because of TikTok. Did you know that this platform has brought back to life numerous old songs and even helped some reach new levels on official charts?

It’s good to know that TikTok’s algorithm promotes content that follows the current trends. There are numerous sounds and hashtags that are trending, and you can use those to grow your following. Just post content using these trends, and you’ll get more exposure and engagement.

4. It’s A Creative Outlet

What most TikTok users do is really insane. All that creative content placed on the platform serves as an inspiration for other creators who either follow the trend, upgrade it or invent new trends.

You can use the platforms’ video editing tools to add music, add sound effects, text, and so much more. In fact, the possibilities are endless; your only job is to post videos that are engaging, trendy, feature catchy sounds, and are informational.

5. Easy To Create Content

If you want to become a content creator and start growing your TikTok, you need to learn how to add sound effects to your videos, text and follow the trends. You can record straight from the app and also choose from the audio clips in the library.  

Thankfully, this app is very easy to use. You can record a video from any part of your day, continue by adding trendy sound effects, text, and you’re done!

6. Anyone Can Do It

Although TikTok is considered the Gen-Z app, people of all ages enjoy using it. Another reason why it’s so popular is that there aren’t any age restrictions, and literally, anyone can create content and be seen. The AI algorithm promotes trending topics, so as long as a video features a popular sound or hashtag, it will be seen.

The TikTok audience is extremely diverse and comes from all over the world. The platform is present in over 150 countries globally. When you scroll the FYP, TikTok shows mostly local content but mixes it with content from international creators.

7. It’s Like No Other App

The success of TikTok is undeniable, but if you’re still not sure why it’s so big, you’ve probably never even scrolled on the FYP. This is a unique app, and currently, it’s like no other. Until now, we had YouTube for videos, Instagram for photos, and Facebook for connecting with people. But, there wasn’t an app where users would share short, punchy videos, add sound, and show off their creativity in only 3 to 60 seconds.

8. Great Way To Promote A Business

Video marketing is a huge thing right now. That’s why you shouldn’t miss the chance to advertise your business on one of the most popular video-sharing apps. Although promoting a business on this platform sounds strange, it’s actually a great strategy. TikTok has a massive audience made of users from all over the world, all ages, and interests.

People love when businesses get creative with their content. What better way to combine video marketing and creative content than posting on TikTok? This platform will also make it very easy for you to connect to your current and potential followers.

Try A TikTok Growth Service

Do you want to become famous on TikTok? If your answer is yes, then it’s time to start growing your followers. Growtok is the number one organic growth service that will help you become more popular on this platform.

Using this service is not like paying for a TikTok bot that only brings false followers that disappear after a few weeks. Our goal is to help you build a real, targeted audience that will engage with your content. That’s why the first thing we ask from you is to tell us your target audience. When you do, we only get in touch with users who are within your niche and are highly likely to take action. These real people will comment, like, follow because we use advanced AI technology to identify the perfect demographic.

When you decide to work with us, you get a dedicated account manager, a team that will work tirelessly on your rapid growth, 24/7 customer support, and guaranteed results. If you’re still wondering whether TikTok growth service is something to consider, you should try our free three-day trial and check out the testimonials from happy customers.


The craze around TikTok is not going to die any time soon. As users crave more and more video content, this platform is here to satisfy their wishes. This platform is predicted to reach around 1.2 billion users by the end of the year, there is no stopping or slowing down.

If you wanted to find out why TikTok is so popular, we hope you got your answers. This is a unique platform that serves content as no other does, it’s easy to use for TikTokers of all ages, it relies on trends, it creates communities, and can be used for business marketing.

If you want to join TikTok but you’re worried that it’s too late, you have to change your mind. Aside from the staggering growth potential, this platform can also help you advertise your business. Now is the perfect time to become a user and start showing off your creativity.

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