With more than half of the world’s population being on social media, it’s no longer an option for brands to have a social media presence. As a small business, social media can be a valuable tool to reach more customers and grow your business.

And although social media marketing is cheaper compared to other traditional marketing methods, it can be time-consuming.  So, to get value for your time, you need to be strategic with your social media marketing plan. For instance, you need to identify the best social platform to market your business and the most relevant content that speaks to your audience.

The good news is that we have just the perfect social media marketing tips to help you kick-start your social media marketing strategy. So, whether you’re looking for social media marketing tips for beginners or you’re the owner of an established business seeking to harness the power of social media, the below tips will make a great difference to your bottom line. So, let’s get started!

  1. Take Care of Your Brand Awareness

Social media can help enhance the awareness of your brand. Building a memorable brand makes your audience familiar with your products or services, and it also helps you build a community that is willing to recommend your product to their family and friends. Brand awareness is also crucial for building trust among your audience, and it also helps you stand out in a highly competitive world.

But how can you harness the power of social media to boost your brand awareness? Here are a few tips for social media marketing meant to boost brand awareness:

  • Give your brand a personality – Followers want to see more than just promotional links, which is why you should give your brand a personality. Ensure the brand persona you develop resonates with your target audience. And while at it, develop a brand voice and brand values and use human-centric content.
  • Polish up your social profiles – If you want your target audience to recognize your brand, you need to fine-tune your profiles. For instance, ensure your social bios and profile images can grab your audience’s attention.
  • Add a bit of creativity to your posts – A bit of creativity can score you major points with your followers. Ensure you have eye-popping images and use colorful illustrations or graphics to make your social posts stand out.
  • Collaborate with others – To boost brand awareness on social media, consider collaborating with influencers and other brands. Partnering with a popular brand or an engaging influencer will boost your brand’s online reputation while also improving your overall conversion rate.
  1. Explore Your Audience

Your audiences are the people who are likely to buy from you. Knowing your audience can help you come up with personalized content for the specified personas. It can also help you improve consumer engagement and boost your brand’s visibility.

To help you locate your target audience among billions of social media users, use the below tips:

  • Create buyer profiles – To zone into your ideal customers, create ideal buyer profiles based on their demographic information, such as their age, income levels, education, languages, and pain points. Also, analyze your products to see how they can meet your customers’ needs.
  • Know where your audience hangs out – Establish which social media platforms your audience prefers. Remember to consider even the smaller and less visible networks in addition to considering big social networks such as Facebook and YouTube. For instance, if you’re a teen-focused brand, you might find your audience on Snapchat or TikTok.
  • Use hashtags Hashtags are a great way to get the attention of your target audience. When crafting your hashtags, ensure they speak to your audience, they are short and easy to remember, and they aren’t too many on each of your social media posts.
  • Monitor your competition – It’s most likely that you share your target audience with your competitors. Check what they are doing to improve their reach. Which social platforms are they targeting? What social media marketing strategies are they using? What is their posting schedule?
  1. Investigate the Trends

Riding on social media trends enables you to stay relevant while also giving you the perfect opportunity to engage and interact with your customers. Most trends also depict what consumers want.  Unfortunately, social media trends change rapidly, and it can be challenging to keep track of what’s new. The good news is that using popular platforms such as Google for search and Twitter for social media can help you know the newest trends.

Wondering how to use trending topics to your advantage? Here are a few social media marketing tips for small businesses.

  • Check for relevance – When deciding on which trending topics to incorporate in your social media strategy, check for relevance. Just because a trend is a hot topic doesn’t mean you should take advantage of it. Ask yourself, is the topic relevant to my business? Can you use it to inspire conversation from your target audience?
  • Be social – In addition to using your social media channels to inspire conversations, get involved in trending conversations. Engage with your potential customers and contribute to the community.
  • Try targeted advertising – Are there trends that you find to be super relevant to your brand? Then, consider using targeted advertising to promote your product to the people who participate in the trend.
  1. Define a Social Media Network That Will Do Wonders for Your Business

Social media channels aren’t equal, which is why each of them has its unique set of users. Besides, as a business owner, you don’t have time to spend on all the social platforms. Narrowing your focus to a few selected social networks will help you get the best returns on your time investment.

But with so many social media platforms at your disposal, how do you know which ones will work for your business? Here are a few factors you should consider:

  • The target audience -The first step in choosing the right social media channel for your business is to identify your audience. Know your audience demographics and research where they hang out. For instance, is most of your audience active on Instagram or Facebook?
  • Your marketing goals – What goals are you trying to achieve with your social media strategy? Ensure you choose social media platforms that match your goals. For instance, some social networks are better for building awareness, while others are better for strengthening your SEO.
  •  Be honest about your resources – Truth be told, social media takes time and effort. Before defining the best social networks for your brand, consider if you have the time and the people to manage your chosen social media channels.
  1. Be Consistent

If you want to grow audience engagement, you must be consistent. Consistency does not only relate to your posting schedule but also to your content, voice, tone, and aesthetics. Having a posting schedule helps build credibility and brand trust. Further, when your content quality is consistent, your followers will enjoy a better customer experience. Consistency also helps build meaningful relationships and also allows you to learn what your customers want.

Some methods that you can use to stay consistent on social media include:

  • Use a scheduling tool;
  • Set clear content and business goals;
  • Plan ahead;
  • Set a timer to respond to DMs and engage with your followers.


Social media marketing can be a great way to connect with customers and promote your brand. By following these tips, you can create a successful social media marketing campaign that will reach and engage your target audience. Go on! 

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