TikTok has quickly taken over most industries on the planet. Whether you want to become famous, are trying to market your enterprise, or that the brand you wish to push forward is yourself, it’s a tool you cannot do without. That is if you want to gain a huge market and/or audience as wide as the reach of the web.
All things counted and gained, that’s practically any part of the world with access to the internet.
So the million, billion-dollar question remains (and continues to be a question frequently typed on Search Engines)— how can you make your mark on TikTok and be a popular influencer on this platform today? When is the best time to post on TikTok? Here are several verified tips on how you can commence this journey. No bells and whistles. Just plain expert and practical advice that’s been tried and tested.
Why Is The “When” Of Posting On TikTok So Important?
In a nutshell, it’s that posting time is a direct player in increasing your viewers and potential followers in certain given times. A TikTok time chart is significant as this can make or break your likelihood of connecting to viewers, and viewers to what you post on your account therein.
1 BILLION VIDEOS PER DAY! We had to type that sentence in all-caps to grab attention. There are over 1 billion videos posted on the app. Every. Single. Day. To put this into perspective, that’s 1 billion videos you are to essentially compete with. That is, with regards to garnering escalated numbers of views and succeeding viewer loyalty.
For this reason, you are to focus on hours wherein a majority of TikTok users are online. Better that you nail the “when” of TikTok posting times so as not to waste time and effort in creating clips, only to be let down with nil views. Yikes.
When Is the Best Time To Post On TikTok?
1. Mondays 6 AM, 10 AM, 10 PM
Statistics tell us that the best time to post on TikTok follows the general routine of offices and schools come this first day of the school and/or workweek. The same can be said of the intervals wherein people have a bit of free time to check up on posts before getting back on the grind..
2. Tuesdays 2 AM, 4 AM, 9 AM
Late sleepers and night-owls tend to linger on social media platforms until the wee hours of the mornings of the day following Monday. 2 AM to 4 AM is your window of opportunity here. By 9 AM, both early risers and night owls have turned their snooze buttons off to prepare for the day’s tasks. And before they do, they browse through TikTok as a part of their AM ritual.
3. Wednesdays 7 AM, 8 AM, 11 PM
This closely chases after the whys of Monday-TikTok posting. The sudden adrenaline-infused Monday mellows the next day. Said boost then accelerates mid-week, with minor changes in the timeline. Hence, the 7 AM, 8 AM, and 11 PM shift.
4. Thursdays 9 AM, 12 Noon, 7 PM
Thursdays stand at the tail of Wednesdays in accordance with TikTok time revolutions. There’s no telling why the sudden dip from 11 PM to 7 PM frequents the day of Jupiter. Perhaps it has something to do with how people want to get ready for all-things Friday-celebration.
5. Fridays 5 AM, 1 PM, 3 PM
Analysts agree that this schedule may be linked to how people want to end the working week with a bang. Hello, Friday. Everyone’s eager to reach offices and schools on time, finish work on time, and clock out as early as they can. Why? Because T.G.I.F. Plain and simple.
6. Saturdays 11 AM, 7 PM, 8 PM
A late night on Friday equals a late rise-and-shine by the beginning of the weekend. Then by dinner, at around 7 to 8 PM, everyone will be on social media watching clips or setting appointments for meetups for Saturday Night plans. Most will be preoccupied with said plans up until they log back into their TikTok accounts by Sunday morning.
7. Sundays 7 AM, 8 AM, 4 PM
There’s no rush here. Just 24 hours when pockets of populations gear up for looming Monday. Everyone’s awake by 7 or 8 AM. No late nights for this half of the weekend. Afterwards, 4 PM is when all the posting magic should take place.
Using Analytics To Hit Those Posting Times Like A Boss
Don’t let the word “analytics” intimidate you. To oversimplify it, TikTok analytics is about collecting information and systematically making sense of it in accordance with the most ideal methods in increasing your TikTok followers.
But on a more personal, DIY level, these pieces of information are accessible by clicking the View Analytics tab on your app under the Manage My Account button. This will give you insight into engagement rates.
It’s the best reason why you should switch to a pro account. Here’s a feature, along with several others, that’s accessible only when you go pro. Daily, weekly, and monthly statistics are recorded here in real-time— follower stream, viewership, views, and more.
On top of that, analytics leads to a better understanding of what your viewers want. What they gravitate towards in terms of TikTok or social media content. You can tailor your engagement and/or marketing strategy so as to include these important details for a truly effective approach.
Rockstar TikTok Content: What’s The Secret Ingredient?
Well, there isn’t one miracle word that will magically spiral your account to influence-star status in an instant. However, “relevance”, “creativity”, and “entertainment” are some words you can live by. Plus a couple more below. Strictly in the context of TikTok-ing, of course.
Your target audience and/or market has a demographic in which studies have shown them to be the reigning majority: users who are 16 to 34 years of age. Let your content display relatability to this age group.
This implies that you will have to bring yourself up to speed with what’s trending and what’s “trendy” at present. If you have a particular theme you want your account to uphold, stick to topics that fall within said theme without straying too far from all-topics-new.
On the same page, don’t forget about your audience aged 35 and above. Though they belong to the minority, you can still gain their loyalty through universal subject matters. They belong to the smaller percentage of the whole yet their numbers continue to rise as we speak.
Keep clips short. Remember the KISS strategy? Keep It Short and Simple/ Sweet? This definitely applies to TikTok clips. 15 seconds is your maximum unless you’re doing a news bit. In which case, 60 seconds is acceptable. As for the latter, ensure that you structure news bits into segments so that the entire recording won’t end up too lacklustre, bordering on boring.
In like manner, be wary of dead air. In fact, 2 seconds of dead air is already way too much for a 10 to 15-second clip. How can you get rid of these lulls pro-style in the event that you aren’t able to rid the video of dead air during recording? Through DIY pro-editing. Emphasis on this in the next paragraph.
Editing And Video Clip Quality
Editing is what can bridge meh videos to amazing. As a side note, it’s recommended that you record bits separately and later piece them together in your final editing. A re-echo against “monotonous”.
Pay attention to sound and video quality, too. Feel free to download editing apps for this. Alternatively, you can contemplate purchasing new hardware, a.k.a. a new phone. Look for features like higher megapixels and cleaner pigmentation, better audio registration, etc.
There are tons of TikTok influencers who post at least 7 to 10 clips per day. You won’t have to traverse this route just yet. One to three separate posts within 24 hours (a clip for every target posting time) will work wonders. And this has to be on a consistent basis.
Finally, let your creativity shine. If you’re new to all of this, take notice of TikTok influencers and how their content strategy is organized. From there, devise your own. Copy-pasting is not exactly the most attractive thing in content creation. Or in any other enterprise, correspondingly. Nobody wants to watch a duplicate of a clip they’ve seen before. Therefore, let your uniqueness be your main selling point.
Our Take On The Ticking Matter
Posting time zones are crucial in swaying TikTok user viewership to the positive or to the negative. Thus, make the most of posting video clips within the timeframes mentioned above.
Having said that, “content” should never take a backseat. This short-form application for video-sharing has over 680 million active users who are inclined to instantly latch on to to-be social media influencers whose accounts consist of videos they’ll want to watch. Even on repeat. Organic. No frills. No voodoo codes and whatnot.
To wrap things up, stick to these TikTok time zones, create “Wow” content, AND be patient. All these will bring you fruitful results before you know it.