As TikTok’s popularity rises, so does the curiosity of other platforms and potential partnerships. We’ve all heard that you can make money on TikTok, but what are your options?
This is one of the reasons why we’re going to look at the fantastic chances that TikTok users now have and teach you all you need to know about Shopify on TikTok and marketing campaigns.
Combining your passion, creativity, and business has never been easier, and it will motivate you to grow your TikTok channel even more. So, without further ado, let’s delve into the e-commerce potential on one of the world’s most popular platforms.
Why should you advertise on TikTok?
If you’re wondering why anybody would consider advertising on TikTok, we’ll start this post with a few fascinating statistics that could persuade you.
We all know TikTok is popular, but many people don’t realize how popular it is.
The app is used by over 850 million users in more than 150 countries and 75 languages. To say it’s popular is an understatement. This enormous community of people provides every Shopify merchant with a one-of-a-kind opportunity to reach their target market and an even larger audience throughout the world.
It is not enough to have millions of users; they must also be active in order to affect your sales and output.
This is why TikTok is a wonderful place to market your brand because it has better interaction rates than any other social network. TikTok is recognized for being quick, engaging, and new. This is the ideal mix for our fast-paced world.
Incredible potential for small creators
This is one of the platforms with no restrictions, and everyone is welcome as long as they adhere to the community standards.
Because the environment is so friendly, even tiny content creators and company owners may go viral in an instant. Your creative content will gain you more followers and, as a result, more purchases on Shopify.
Prospects for discovery
While we all agree that Shopify is an excellent platform for promoting and selling your items, no one can deny that you must be discovered in order to be successful.
This is where you can profit from TikTok and Shopify’s collaboration and boost your chances of being found. The TikTok algorithm will work for you to discover your ideal customer and deliver your content to those who are truly interested in it.
Shopify and TikTok Partnership
TikTok has always stood out from other social networks due to its focus on short and intriguing videos. It was just a matter of time before some of the industry’s behemoths stepped in and offered collaboration.
Fortunately for many Shopify businesses, they obtained the first contract with TikTok, and this collaboration will offer numerous benefits. The agreement was reached in October 2020, when Shopify sponsored the TikTok hashtag supporting black-owned businesses.
Following that, the TikTok channel was introduced to the Shopify app store, allowing businesses to publish videos to TikTok directly from their Shopify platform. This made a huge impact in content creation for eligible merchants that suddenly had their own TikTok audience.
Shopify offers some incredible additional options, like themes and transitions, that will make any video seem professional. You can also input product images, and the program will add background music and effects to create the greatest video ever. This may not only help you build your TikTok channel, but it is also a smart business strategy.
How to Add a TikTok Channel to Your Spotify Store?
Installing the TikTok Channel is simple and just requires a few steps:
- Navigate to the Shopify app store.
- There, look for the TikTok app.
- Install it by clicking on “Add App.”
- Navigate to your Shopify dashboard and look for the TikTok channel.
- Select the option “Link accounts.”
- Connect TikTok for Business to your Shopify account.
And you’re finished.
The basic link between the two platforms is accomplished, and all that remains is to fine-tune all the necessary information. You can manage your TikTok account from the Shopify dashboard, as well as use all the creative tools and promote your content.
TikTok Pro-Tips for Promoting Your Shopify Store
Now that the two platforms are linked, you must develop interesting content that will be pushed on TikTok and perhaps enhance online sales.
However, in order to be successful on this social media channel, you must follow a few guidelines:
Make your content mobile-friendly
The TikTok content you create must be vertical and in a 9:16 ratio. This allows the viewers to see your video content as a natural part of their feed and reduces the likelihood that they will scroll away.
Make short videos
TikTok is known for its quick and entertaining videos, so bear in mind that time is of the essence here and structure your shoppable video ads accordingly. As the audience’s attention span shortens, this involves selling in the first few seconds.
Encourage audience interaction
Even if you’re making a video to advertise your Shopify and maybe even maximize your business development prospects, keep in mind that this is a social media platform.
The audience is vital, and you must be engaging enough to keep them interested, as well as contain a call to action section in which you urge them to view more.
Create a Campaign
Once you’ve created the ideal material, go to your TikTok advertising manager dashboard and select the “Create an ad” option.
This will allow you to build up your campaign and customize it according to your choices, such as advertising aim. Even if you don’t have a video ready to go, you may create one here and upload it to the platform.
The combination between TikTok, one of the finest entertainment platforms, and Shopify, the global merchant platform, benefits everyone. Innovative businesses, ideas, and unique ways to contact your target audience are now much more accessible.
In addition to the numerous methods you may make money on TikTok, this is one of the most lucrative chances to outperform your business competition while also having fun.