How Much Does TikTok Pay

TikTok is the latest global sensation, surpassing many other social media platforms in popularity. With one billion active monthly users since September, TikTok is an excellent place for growth and earning. This social media app isn’t only a place where you can see the most engaging and captivating video clips, but it’s also a spot that made many users global sensations and millionaires. So what are the TikTok monetization methods you should use to earn while using the platform? Below, we get in-depth about the earning opportunities every user should try, but first, let’s see how much you’ll get for each view on your videos. 

How Much Does TikTok Pay Per View?

Although the platform hasn’t made it public how much they pay per view, there are certain numbers online reported by content creators. According to members of the Creator Fund, eligible creators earn between 2 and 4 cents per one thousand video views. In other words, if your video reaches half a million views, you’ll get around $20 and $40 for one million views. This is probably not the numbers you expected to see, but there’s no room for disappointment. 

TikTok is one of the fastest-growing apps ever, so its creators have found many ways to engage the users, reach their target audience and make serious money from being on the platform. For example, Charli D’Amelio is the most followed person on TikTok, with over 130 million followers. Her estimated income for 2020 was around $4. It’s more than evident that this star didn’t get all her wealth from the Fund, so what is her monetization strategy? The word on the street is that the most ambitious creators with millions of followers can get hundreds of thousands of dollars from the Fund, but most of their income comes from other places. 

Ways to Get Paid on TikTok

We all dream of becoming the new Addison Rae and having millions of followers, but how do these people earn so much money when the pay-per-view rate sounds so low? There are various TikTok monetization methods you can use to make money while being on TikTok, and you can read all about them below:

Creator Fund

In 2020 Vanessa Pappas, the chief operating officer of TikTok, announced that the platform would start a special fund worth $200 million as a payment option for their creators. Since then, the budget for the fund has kept rising and is expected to reach one billion by 2023. However, not everyone is eligible to become a part of this fund. Only the users who will have over 100,000 authentic views in the 30 days before applying will get into the fund. In addition, the feature is still not available in all countries, and users have to be over 18 to apply. If you want to send in your application, you can find the fund under Creator Tools in your Settings menu. 

Since the feature is very much in the works, TikTok doesn’t specify how they decide how much a creator gets paid. According to the platform, factors such as audience engagement and views get into play when calculating the payment. 

Creator Marketplace

If you’re seeking other monetization opportunities, Creator Marketplace is another great idea. This is where you can find marketers and brands who are looking to sponsor and collaborate with creators. For example, music marketers often look for creators to use their music and make it popular. The user gets paid for their services, and everyone reaps the benefits from the deal. 

Become an Influencer

Yes, influencers make real money and if you’re serious about your TikTok growth and finding more monetization opportunities, becoming an influencer is a great idea. These users partner with brands to promote their products, use affiliate marketing, collaborate with other users, create trends, and have the power to influence people. What’s best about this platform is that it’s an excellent growth spot for micro influencers. 

Virtual Gifts

If live-streaming is a part of your content strategy, then you can monetize your streams. Thanks to TikTok’s gifts, other users can send you tips during the streams, and you can make that extra income you need. Users first buy coins that later turn into gifts for the creator. When the creator receives them, these gits become diamonds. The platform gets 50% of the earnings, and creators can turn the gifts into money. Unfortunately, not everyone can earn from live-streaming. Users have to be older than 18 and have over 1,000 followers. TikTok doesn’t reveal how much the gifts are worth, stating that they consider various factors. After the stream is done, you can visit your wallet and see how much you’ve earned. You can later withdraw the money to your card or PayPal account. 

Amazon Referrals

So many of your favorite creators earn substantial sums from Amazon affiliate links. Although sharing links on TikTok sounds strange, it works very well. Since you can’t add a link to your video, you should add the referral link to your bio. Then, remember to let your followers know where to find it and wait to see how much you’ll earn. 

Sell Merchandise

Earning on social networks means starting a business. Once you create a community, you can also think about releasing your merchandise and earning from it. Consider yourself a brand, so whichever services or products you have, you can sell them to the audience. 


The addiction with TikTok’s short-form mobile videos is real and has brought in around one billion active users. Creating original content is the biggest priority because that’s when the followers and the money will come. TikTok might be one of the youngest social platforms, but it offers a range of earning methods. If you’re over 18 and have more than 100,000 views in 30 days, you can apply to get paid via TikTok’s fund. Finding marketers and companies on Creator Marketplace is an excellent earning strategy if you want to build a serious brand. Other alternatives include becoming an influencer, doing live streams, selling merchandise, and Amazon referrals.

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