Every business owner, brand executive, and public figure wants to make the best of the Internet. And rightly so. The benefits are crucial to growth and relevance – the absence of social media presence can mean being out of business.

The thing is, every social platform is created differently. They all come with unique purposes, pros, and cons. So what are the top 10 social media apps on the internet today? The answers await below. This article will discuss the most used social media apps, their features, and how they can help you achieve your goals. Understanding this is vital in formulating a strategy that best suits your objectives and maximizes your online presence. Let’s begin!


Topping the names of social media apps is YouTube. A report from Statista reveals that this gigantic platform fueled by user-generated content had whopping worldwide active users of 2.56 billion. Launched in 2005 and acquired by Google in 2006, YouTube has become a household name. It has helped launch the careers of countless creative minds and remains a great tool for business owners. 


  • Vast content variety: Users can access various videos, from entertainment and education to vlogs and news.
  • Accessibility: The platform is free to use and available on multiple devices.
  • Creator opportunities: YouTube provides a platform for individuals to showcase their talents and monetize their content.


  • Misinformation: As with most sharing platforms, YouTube can spread false information or misleading content, causing potential harm.
  • Advertisements: Frequent ads can be intrusive and disrupt the viewing experience.


Next on the list is Instagram from Mark Zuckerberg’s collection of robust social networking apps. It enables its 2.35 billion monthly active users to send messages, share images and videos. 

Instagram is designed for users to connect with friends, family, and people with shared interests through following, liking, and commenting on posts. 


  • Visual storytelling: Instagram focuses on visuals, allowing users to express themselves creatively and share their experiences visually appealingly.
  • Business opportunities: Instagram offers various tools for businesses, such as advertising, shoppable posts, and Instagram Stories, which can help increase brand awareness and drive sales.
  • Influencer marketing: Many influencers use Instagram as their primary platform, offering brands an opportunity to collaborate and reach new audiences.


  • Mental health concerns: Excessive use of Instagram has been linked to negative impacts on mental health, such as anxiety, depression, and low self-esteem, especially among younger users.
  • Privacy and data security: As with many social media platforms, there have been concerns about the privacy and security of user data on Instagram.


Welcome to the world’s most-used social media platform, with over 3 billion active monthly users. Facebook was founded by Mark Zuckerberg when he was a second-year student at Havard in 2004. Users can create profiles, share content, send messages, and connect with friends, family, and acquaintances. 


  • Connectivity: Facebook connects people worldwide, enabling them to share ideas, experiences, and more.
  • Business opportunities: SMEs and large firms can create pages to promote their products and services and engage with customers. They can also gain insights into user behavior through Facebook’s advertising platform.


  • Privacy concerns: Mark Zuckerberg has faced multiple controversies surrounding Facebook’s user data privacy and its handling of sensitive information.
  • Addiction and mental health: Excessive use of this platform has been linked to negative effects on mental health, including depression, anxiety, and decreased self-esteem.


This is a platform that has taken the world by storm. TikTok has over 1 billion active users, with 150 million of those from the US. You’ll think a platform with such a user base would have been around for a long time. But no, TikTok was launched in September 2016 by the Chinese tech company ByteDance and became available internationally in September 2017 after merging with the app Musical.ly. 


  • Creativity and self-expression: TikTok enables users to create and share diverse content, from dancing and lip-syncing to comedy skits and educational videos.
  • Discoverability: The platform’s algorithm allows content creators, even those with a small following, to go viral and gain widespread exposure.
  • Educational and informative content: Some users share valuable information and tips on various topics, including cooking, fitness, and mental health.


  • Privacy and data security concerns: It’s as if privacy issues are a thing for social media companies. Like Facebook, TikTok has faced scrutiny over its data collection practices and the potential risk of user data being accessed by not Mark – but the Chinese government.
  • Short attention spans: The platform’s emphasis on brief, fast-paced content may contribute to reduced attention spans and a preference for instant gratification.


You are probably living under a rock if you don’t know this one! WhatsApp is an instant messaging service that allows users to send text messages, make voice and video calls, and share images, documents, user locations, and other media. Brian Acton and Jan Koum, who were previously employed at Yahoo!, established it in 2009. Subsequently, Facebook acquired the company in 2014 for a whopping $19 billion.


  • Easy to use: WhatsApp has a simple and user-friendly interface that makes it easy for people of all ages to navigate and use.
  • End-to-end encryption: WhatsApp provides end-to-end encryption, ensuring that messages, calls, and media shared between users are secure and private.
  • Group chats and calls: Users can create group chats and make group voice and video calls, making it convenient for friends, family, and colleagues to stay connected.


  • Privacy concerns: Since the acquisition by Facebook, there have been concerns about user data privacy, especially concerning sharing user data between WhatsApp and Facebook.
  • Limited functionality without a smartphone: The desktop version of WhatsApp requires an internet-connected smartphone to function, which can be limiting for users without a compatible device.


Telegram is a cloud-based messaging platform and social networking service developed by Russian entrepreneurs Nikolai and Pavel Durov. It was launched in 2013 and is Russia’s answer to WhatsApp. The platform is designed primarily for instant messaging, group chats, voice, video calls, and file and media sharing.


  • Security: Telegram is known for its strong encryption, particularly in secret chats and voice calls, which are end-to-end encrypted, ensuring secure user communication.
  • Cloud-based storage: The platform provides cloud storage for chats, media, and files, allowing users to access their content from any device seamlessly.


  • Partial encryption: While secret chats and voice calls are end-to-end encrypted, regular chats are not, which means they could be accessed by third parties or Telegram itself.
  • Privacy concerns: Some users might have concerns about Telegram’s data handling practices and compliance with different data protection regulations worldwide.


Snapchat is a multimedia messaging app that Snap Inc. developed in September 2011. Its design allows for ephemeral messaging, with photos, videos, and messages disappearing after being viewed or after a short time. The platform has a user-friendly interface with unique features that have made it popular, particularly among younger generations.


  • Ephemeral nature: The temporary nature of the content on Snapchat reduces the pressure of having a perfect online presence and encourages more authentic sharing.
  • Privacy: The disappearing content feature offers privacy, as conversations and shared media are not stored for an extended period.
  • Targeted advertising: The platform offers business advertising opportunities with the ability to target specific demographics and measure ad performance.


  • Limited audience reach: As Snapchat is popular among younger users, it may not be ideal for reaching a broader or older demographic.
  • Steep learning curve: The app’s interface and features can be difficult for new users to navigate, and some may find it challenging to understand its full potential.


The next feature on our list of social media apps is Weixin, known as WeChat outside of China. It is a multi-purpose messaging, social media, and mobile payment platform developed by Tencent, a Chinese multinational technology conglomerate. WeChat has since grown into a comprehensive ecosystem since its launch in 2011. It offers a wide range of services, including instant messaging, voice/video calling, social networking, gaming, mobile payments, and more.


  • Convenience: In addition to communication, WeChat Pay allows users to make payments quickly and securely online and offline, facilitating a cashless lifestyle.
  • Official accounts: Businesses and organizations can create official accounts to interact with customers, offer customer service, and promote their products and services.


  • Limited reach outside China: While WeChat has a massive user base in China, its popularity outside the country is limited, mainly due to competition from other messaging and social media platforms.
  • Language barrier: Although WeChat is available in multiple languages, some features and content might be more challenging to navigate for non-Chinese speakers.


Here comes the last app on our list of social media sites. This one has over 450 million monthly active users. Pinterest is a visual discovery engine and social media platform that allows users to find, collect, and share inspiration and ideas through images, GIFs, and videos. Launched in March 2010, the platform has become a popular tool for discovering new ideas and inspiration across various categories, such as fashion, home décor, recipes, travel, and more.


  • Inspires creativity: Pinterest is a hub for creative ideas and inspiration across various categories.
  • Collaboration: Pinterest enables users to invite others to contribute to their boards, allowing for group collaboration and sharing of ideas.
  • Shopping features: The platform has integrated shopping features, such as shoppable pins and visual search, facilitating seamless online shopping experiences.


  • Copyright concerns: Pinterest has faced criticism for inadvertently encouraging the sharing of copyrighted material, as users can pin content from various sources without proper attribution.
  • Limited user demographics: The platform has a predominantly female user base, which may not cater to the interests of all potential users.


There you have it – a comprehensive list of some of the most used social media apps. We’ve uncovered the pros and cons, key features, user base, and unique selling points of the top 10 social media apps. If you are looking to formulate an ideal digital marketing strategy, understanding each platform will prove beneficial. Good luck!

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