How to Use TikTok Ads Manager

TikTok has become the place to be if you want to promote your business and use creative advertising options to reach a wider audience. Just like many famous brands on the platform, you are now able to make advertising campaigns and make money on TikTok in a few easy steps.

So, if you want to know more about TikTok Ads and how to make the most out of this amazing tool, you are in the right place. We have all the fine print details you need to learn about TikTok Ads Manager and verified ways to grow your TikTok account fast.

What Is TikTok Ads Manager?

TikTok Ads Manager is a creative tool on the platform that allows users to push their content to a custom audience and get more video views that matter. This way, your campaign objective will be realistic and easy to obtain.

With such a massive number of active users, TikTok might be the best place for business accounts and ads performance. This is why there is a special tool developed that can help anyone become professional in a few simple steps. 

Getting to your ideal customer and achieving your advertising goals has never been so easy. Most of the work is done by the algorithm that places your ad in front of the best audience for the lowest cost.

But how do you advertise with TikTok Manager and is it easy to set up? Keep on reading to find out.

Why Advertise with TikTok Ads Manager?

There are several logical reasons why you want an excellent TikTok business account, with one of the primary focuses being the business solutions provided. Using social platforms is the key to your success, and you need to pay close attention to TikTok, as it has become the number one platform for all aspiring brands.

Here are a few reasons why you should use the TikTok Ads Manager and advertise in the first place:

• Targeting – With TikTok Manager, you will be able to determine your advertising objectives and pinpoint the exact target audience that might be interested in your product or service. All you have to do is consider the age, gender, location, and interests of your buyers and the algorithm will do the rest;
• Reaching a wider audience – TikTok is famous around the globe and over 150 countries have the app available for download. This means you can make your business an international sensation overnight.
• Advertising stats – With this ad manager, you will have a better insight into your audience with customized reports. You can track ads performance, sales lead, how your type of content is performing and so much more.
• Engagement – Ads can look like user-generated content and be very engaging. This can gain you more followers and help boost your TikTok profile and sales.

Active businesses know the value of target audience and engagement, so they are using the opportunity that TikTok offers and jumping on the train of making organic content for sales. 

This can be a great opportunity even for small business owners and brands that are just getting started, considering how useful the TikTok search bar is and the number of active users who are on the app.

How to Set Up a TikTok Ads Manager Account?

Now that we know how important TikTok ads can be for your business, we need to go over the exact steps you need to take to set up a proper ad manager account. Make sure to follow our guide to the point because some of the settings on your account can’t be edited later.

Here is what you need to do on your TikTok for Business:

Step 1. – Log in to your TikTok account

It’s a good idea to get familiar with a platform like TikTok or create a new account if you are not signed up; This will take only a few minutes to complete, and you need to have an account for your Ads Manager to work;

Step 2. – TikTok Ads Manager page

Go to TikTok Ads Manager’s signup page and fill out your email address and password. You will receive a verification code you need to enter and check the “Agreement” box. Now click on the “Sign Up” button for the next step;

Step 3. – Open your account

Fill out the basic info like the name of your business, country, time zone, the currency for billing and click “Register”. Keep in mind that you need to use the same name or closely related name as your company’s legal name.

In addition, make sure to double-check your time zone because you will not be able to change this information later;

Step 4. – Enter business information

Once you log in, you will need to fill out the required fields in the pop-up window. This will include street address, state, postal code, and website. Make sure to fill out the website form with the right URL and that your company’s website is operational and informative.

This is one of the most common reasons why business accounts are rejected, so double-check all the information.

You also need to select the payment info and choose the daily budget, as well as manual or automatic payments. 

Step 5. – Submit your account

Once you are finished with all the requirements, and you filled out business and personal info, you can click on “Submit” and wait for approval. This usually takes up to 24 hours and the TikTok team will get back to you with the results.

When your TikTok Ads Manager account is approved, you can start building an advertising budget and a bidding plan that suits your business the best. This way, you can start creating in-feed ads that can gain you more followers and earn you an income on TikTok.

Final Thoughts

TikTok growth depends on many factors, and almost any video can become viral and bring you more followers overnight. This is why you need to be creative and use every advertising opportunity to boost your visibility.

The best and easiest way to do this on TikTok is with the ad manager, and now that you know how easy it is to set up there is nothing stopping your success.