With more than 1 billion monthly active users, TikTok is one of the top social video apps in today’s world and has the highest traction ever. This social media app allows users to share short videos and brings in big crowds. Plus, TikTok tends to open a world of consumers for the marketers out there as well. However, does this mean you can make a profile, post content, and start noticing results? Unfortunately, that’s not how it works.
So, if you’re wondering how you can analyze your TikTok engagement rate and promote your business, we’re here to help you with that.
What Is a Good TikTok Engagement Rate?
Unlike Instagram, engagement on TikTok isn’t entirely dependent on the number of followers on your account. Often, profiles that have less than 5,000 followers tend to have higher engagement. However, if you’re wondering what is a good engagement rate on TikTok, you should know that it can range from 4.5% to 18% based on your followers. You can use the TikTok engagement rate calculator to know your rate.
What Is TikTok Average Engagement Rate?
The average TikTok engagement rate is calculated separately for varying follower sizes after analysis of a certain number of TikTok accounts. Below is an example of the average engagement rate in the US.
- 18.4% for 5000-20,000 followers
- 15.6% for 20,000-100,000 followers
- 17.9% for 100,000-500,000 followers
- 22.8% for 500,000-1,000,000 followers
- 20.6% for 1,000,000-5,000,000 followers
- 21.7% for 5,000,000+ followers
If your engagement rate exceeds the average numbers listed above, it indicates that you’re an influencer among your peers.
How to Calculate TikTok Engagement Rate?
Now that you have become aware of the average engagement rate and good engagement rates on TikTok, you must be wondering how to calculate the engagement rate on TikTok. Well, it isn’t rocket science, and you can determine it in 2 different ways.
Using the Following Count
One way to compute the TikTok engagement rate is by dividing the sum of interactions by the number of followers. To be more precise, here’s the formula for it.
Likes + Comments + Shares x 100%
Another way of calculating the TikTok engagement rate is by adding the sum of likes, comments, and shares and dividing it by total views.
Likes + Comments + Shares x 100%
Ways How to Increase TikTok Engagement
It is a fact that to grow your online presence, you will have to increase your engagement levels. Keep in mind that if you wish to have an easy way out, GrowTok might be what you’re looking for. If you want to know how it works and can be beneficial for you, you can click here to look at the details. However, if you’re someone who wants to make efforts by yourself, we present to you some of the top ways that you can use to increase your TikTok engagement.
Using Q&A Feature
TikTok released a feature in March 2021, allowing creators to add questions and answer sections to their profiles. Later, this function was made available to all the users and can be found under the bio section. The questions will be submitted using a submission box, which will be visible on the creator’s page. When the questions are posted, the creator can make a video in which they give replies to those questions. It serves as a great way to increase engagement by creating highly relevant content for the followers. A friendly tip is to ensure that you respond to as many questions as possible, as it will make you more engaged with your audience.
Using Analytics for Creating New Content
TikTok Analytics gives you insights into who is watching your content and how they’re engaging with it. You can use this information to help you create unique and new content that you know your audience will love. You can start by understanding the demographics of your viewers. These would include their age, gender, and location. By keeping track of this information, you can create content that appeals to them specifically. You can use this information to see which of your videos are the most famous and what type of content resonates with your audience.
Replying to Video Comments
It can be said that the growth of your TikTok engagement rate is directly proportional to the time you dedicate to your audience. It can be achieved by interacting with your audience via replying to the comments they leave on your videos. In case you’re unaware, TikTok also allows you to reply to comments using videos. Video replies to the comments are a fun way to surprise your audience and make them feel seen. Not only will it open a lot of opportunities for humor, but it will also make them appreciate your efforts in responding to them on the platform.
Creating Fun Challenges
Hashtag challenges are one of the top strategies to get great exposure and attract more engagement to your account. You can either create your own hashtag challenges or jump on the bandwagon and participate in the recently trending ones. However, it is advised to avoid copying what they did; instead, show your creativity, efforts, and innovation to stand out from the crowd. Picking out and doing fun challenges can encourage more people to participate, increasing engagement on your TikTok profile.
TikTok is undoubtedly one of the most popular social media apps in 2022. Engagement rates play a vital role in the success and failure of your profile, and higher engagement gives your content a broader reach. That said, we hope that this article was successful in helping you understand the role of engagement in a better way and provided tips that you can use to increase your TikTok engagement.