Social media is constantly evolving, which is why, as an influencer, you need to keep up with changing social media demographics. For instance, do you know what age group uses social media the most? Are you also aware of the top reasons why people use social media? Such social media statistics are crucial for helping you craft an informed social media marketing campaign. To keep you informed, let’s have a look at the top social media data-driven statistics for 2023.
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Why Do People Use Social Media?
Research shows that more than half the global population uses social networks. The primary reason the vast majority of people are on social media, according to a recent survey, is to keep in touch with family and friends. About 47.1% of the survey participants noted keeping in touch with family and friends as their primary reason for being on social media.
Other top social media activities for most users include:
- Passing spare time or tackling boredom – 36.2%
- Staying up to date with news stories and current events – 34.2%
- Finding content – 30.3%
- Seeing what others are talking about – 28.8%
- Finding inspiration or researching things to do or buy – 27.3%
- Finding products to buy – 25.9%
Other reasons that were also mentioned among the top uses of social media include watching live streams, sharing and discussing opinions, and making new friends.
From the above results, it’s evident that most social media users are there for passive networking reasons. This means that most social media users use social sites to consume content rather than to actively contribute to them. Another important point to note is that one of the top reasons people are on social media is to research new products, which is why brands need to take advantage of social media marketing
How Many People Use Social Media?
As of March 2023, there were 4.9 billion social media users in the world. This means that one in three people worldwide is active on social media. It’s also forecasted that by 2027, there will be 5.85 billion social media users worldwide.
A typical social media user uses 6 social media platforms on average and spends around 150 minutes on social media every day. When looking at the country with the most social media users, China leads with 1.96 million social media users while India and the United States come in second and third with 755.47 million and 302.25 million users, respectively.
What Age Group Uses Social Networks Most Intensively?
So, what age group uses social media the most in 2023? Millennials and Gen Z are the most frequent users of social media. A recent study found that globally, people aged 20 to 29 are the most active social media users. This age group makes up 31% of all social media users globally. The majority of these users are male, as they make up 17.5% of the users compared to 13.5% of female users.
Coming in second are users aged between 30 and 39 at 22.2%. Again, among this age group, male users are the vast majority at 12.3%, while female users make up 9.9% of global social media users in this age group.
The third largest group of social media users worldwide is aged between 40 and 49. This age group accounts for 15.5% of active users worldwide. This is followed by users aged 13 to 19, accounting for 12% of all social media users globally. Notably, most social media apps require a minimum age of 13 years. But why are age restrictions important on social media? The reason is to protect minors from digital dangers such as dangerous strangers and pornographic content.
Now that you’re informed on which age group uses social media the most globally, what age uses social media the most in the US? In the US, a recent study shows that people aged 18 to 29 are the biggest social media users, with 84% of them being active on at least one social networking site. The most popular social media network among this age group is YouTube.
Moreover, the most popular social media sites among Gen Zers are Snapchat, TikTok, and Instagram, with 42.0 million, 37.3 million, and 33.3 million users, respectively. The most popular social platform among millennials is Facebook, followed by Instagram, Snapchat, Twitter, and YouTube.
Other Social Media Demographics You Should Know About
Market leader Facebook still remains the most popular social media network globally, with 2.91 billion monthly users as of March 2023. Due to its broad audience, Facebook is a top choice for most brands that want to market their products.
The second most popular social media network globally is YouTube, with a user base of 2.56 billion. Whatsapp comes in third with 2 billion users. On the other hand, the fastest-growing social media network is TikTok which has had a user increase of 105% in the US between 2011 and 2013.
Looking at social media geographical statistics, China has the most social media users globally, with 1,021.96 million users, followed by India, with 755.47 million users. The United States makes it to the third spot with 302.25 million users.
Social media is a valuable tool for any business that wants to succeed in the 21st century. This article has answered questions such as – what age range uses social media the most and how many people use social media. Hopefully, after looking at these demographics, you’ll be able to come up with a more informed social media strategy for your social channels.
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